The consumer often chooses the store depending on the quality of the Fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer?s behaviour in the fruit and vegetables department. Compared to other products, like pasta or rice, there are few brands represented in the f & v-department.

Context: In cooperation with ICA, we chose to investigate how much the auditory and visual stimuli in combination affects consumer behavior in grocery store. There are few studies in the area, which gives good practical and theoretical implications.Research question: How much influenced consumers' purchasing, movement and inspection behavior during exposure to auditory and visual stimuli in the Fruit and vegetable department of a grocery store?Purpose: The purpose of this paper is to describe and analyze how much the auditory and visual stimuli affect consumer behavior in the grocery store. We do this through a quantitative experiment of our partner?s fruit and vegetable section, where we observe customer behavior in stores.

The interest for organic food has grown a lot over the last 15 years. Even so, only 3.5 % ofthe share of wallet in Sweden goes to organic food. The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. The study was carried out by visiting six Coop Konsum-stores, of which three performed poorly and three performed well in organic sales. We conducted interviews with the department managers, customer surveys and in-store observations.

?Death in the pot.? The Fruit and Vegetable Preserving industry in East Scania during the 20th centuryA Company History.At the end of the twentieth century, only one of the six companies previously active in the Fruit and Vegetable Preserving Industry in East Scania survived as an independent company: Kiviks Musterier AB. Actual production remains at two sites only. The aim of this study is to determine the reasons for this development. The companies included in the investigation are AB Bjäre industrier, Gustaf Bong AB, Kiviks Musterier AB, AB Ruuthsbo konservindustrier, Th.

?Death in the pot.? The Fruit and Vegetable Preserving industry in East Scania during the 20th century A Company History. At the end of the twentieth century, only one of the six companies previously active in the Fruit and Vegetable Preserving Industry in East Scania survived as an independent company: Kiviks Musterier AB. Actual production remains at two sites only. The aim of this study is to determine the reasons for this development. The companies included in the investigation are AB Bjäre industrier, Gustaf Bong AB, Kiviks Musterier AB, AB Ruuthsbo konservindustrier, Th.

One of the most commonly used methods for analysis of polyphenols is the Folin-Ciocalteu (FC) method, where the FC reagent has been reported to interfere with some substances in fruit juices. The interfering substance that is present in the highest amount in most fruit juices is ascorbic acid. In this study, the total phenolic content (TPC) of three fruit juices was analysed by the FC method as well as with an enzymatic method with hydrogen peroxide oxidoreductase type II (HRP) for comparison. To investigate how the interfering ascorbic acid affects the TPC, juice samples were analysed after removal and addition, respectively, of ascorbic acid. The samples were analysed with HPLC both before and after the extraction phase of the FC method.

Out of totally 1862 hectares of the Swedish fruitacerage, only 142 hectares are cultivated according to the EU-standards for organic farming. Only 73 hectares are connected to the Swedish control organisation KRAV. Therefore only fruit from this acreage can be sold as organic. The aim of the study was to further investigate the organic fruit production regarding cultivation, market and firm strategy. Through interviews with 36 fruitproducers the situation for organic fruit and the companies were examined.

Background: Pesticides in conventional food may be related to morbidity and mortality. Furthermore pesticides have a negative impact on the whole ecosystem. Organic food can presume better health as they contain less chemicals and toxins and contribute to sustainable development efforts.Objective: The aim was to examine what attitudes consumers have regarding to purchase organic fruit, vegetables and root vegetables.Methods: The association between consumers? views on conventional food and organic food was investigated using questionnaire given to a population sample of men and women aged by 23-65 (N=60) in grocery stores and in a fitness center. The study was based on a cross-sectional study in a municipality in central Sweden.Results: Consumers were interested to buy organic food.

Fruit flies (Tephritidae) are serious pests that cause enormous losses for farmers in many countries. The frequent use of insecticides in controlling fruit flies in fruits and vegetable has not resulted in sustainable management of the pest. Problems associated with this complete reliance on chemical control are many residues of insecticides in crops, health problems for farmers, contamination of water and soil, insecticide resistance development and decrease in natural enemy populations. The implementation of control measures that do not imply an added burden to the environment and/or the farmers is urgent. More knowledge about the ecology of fruit flies is the basis for finding new and better ways to control this pest.

The main purpose of this Master Thesis has been to investigate issues concerning apple fruit quality in orchards of Äppelriket Österlen. The goal has been to develop a document, for future benefit towards growers and company management in the production of high quality apples.In order to investigate main issues of fruit quality, focus has been on statistics concerning apple varieties, age of the apple trees, new planting, orchard size and growers opinions. Nine growers have been interviewed to investigate opinions and contribution of different growing techniques to increased fruit quality. The investigation showed high age of the trees in production and low rate of planting of new trees. Differences in fruit quality were highest between small orchards. Most growers were satisfied with their fruit quality and with their own measures made to improve it.

Insufficient intake of vegetables is a reason for micronutrient deficiencies and malnutrition in developing countries. With urbanization, globalization and a growing world population it is of major importance to secure sufficient food supply for the world?s population. Part of the solution to increased food security among the world?s poor could be the introduction of vegetable home gardens, plots for small scale vegetable production which can provide households with sufficient vegetables as well as serve as an extra income source. The study Improving peri-urban home gardens aims at examining the existence of vegetable home gardens in the peri-urban areas of Hyderabad, India.

The purpose of this study is to examine the change in consumer behaviour regarding the intention towards buying fruit when the layout of the fruit section has been altered. We want to increase the probability of making impulse purchases by altering the layout. In our study we have combined structured quantitative observations with structured quantitative as well as qualitative interviews, with secondary data in the form of sales data from two selected ICA-stores. We chose to use this triangulated approach in order to cross-examine our findings and overcome the limitations of one method by the use of another. Further, the Latin square design was used for the observations as a means to acknowledge the calendar effect during the experiment.

The production of cheese is in continuous development with objectives to in-crease productivity, achieve changes in shelf life and functional properties of the products. One concept in the development is to substitute milk fat with vegetable fats and oils in the manufacture of cheese. The objective of this study was to investigate effects on cheese yield and cheese quality of 4 different semi-hard analogue cheese products produced by substituting milk fat with vegetable fat, each analogue cheese with a specific mixture of vegeta-ble fat. As reference a cheese produced with anhydrous milk fat was used. The yield and recovery of fat and protein were determined by recording the weights of each cheese direct after press and after 20±2 days of storage and analysis of the composition of the cheeses after 20±2 days of storage. The cheese was fur-ther subjected for texture profile analysis in a TA-XT Plus Texture Analyser and analysed with Differential Scanning Calorimetry (DSC) to examine whether the fat behaves similar in the cheese as in pure form in respect to its thermal properties. The cheese yield was not significantly different when using different fats. Differ-ent amounts of water were absorbed during the water cooling.

The purpose of this paper is to explore overarching themes regarding identity and the HR department. Our aim is to address some of the more recent developments in HR identity issues, such as dis-identification and how it relates to the changes that have occurred of late within the HR department..

There are two species of voles that cause damage in Swedish fruit production: the water vole (Arvicola terrestris) and the field vole (Microtus agrestis). Both species make the most damage during the winter season. The water vole makes subterranean burrows and cause serious damage by gnawing on the tree roots. The field vole seldom makes burrows and gnaws the bark at the base of the tree trunk. In recent years there have been several reports about increasing vole damage.